“Mitt” Political Documentary Synopsis

“Mitt” is a 2014 political documentary directed by Greg Whiteley that chronicles Mitt Romney’s run for the Republican Presidential nomination in 2008 and his candidacy as the Republican nominee in 2012. “Mitt” presents an intimate look at the personal experiences of Mitt Romney along the campaign trail and the decisions that he and his advisors made throughout both of his campaigns for the Presidency. Additionally, “Mitt” presents a different perspective regarding political candidates that is completely different than what is commonly portrayed in the media. Throughout “Mitt,” several different examples of political communication concepts are shown, and they help to explain the rationale behind the political candidacies of Mitt Romney in both 2008 and 2012.

An example of a political communication strategy highlighted in “Mitt” was the ways in which Mitt Romney framed his arguments in both 2008 and 2012. For example, competing candidates highlighted their experience in elected office. As opposed to promoting his experiences as governor of Massachusetts and the specific policies that he implemented, Romney focused more on his experience within the private sector and success in building a number of different businesses and argued that such experiences are suitable to qualify him to serve as President. By highlighting his background in business, Romney was attempting to portray himself as an outsider candidate who would promote change within the American political system. Additionally, by portraying himself as a political outsider and by highlighting his record in business, Romney is attempting to appeal to voters who are critical of the status quo in politics and who desire political change.

Mitt Romney Utilized Various Communication Methods on the Campaign Trail.

Mitt Romney Utilized Various Communication Methods on the Campaign Trail.

Another way in which Mitt Romney was able to communicate his message was through his adoption of different communication styles during the 2012 campaign. For example, Romney attacked both the economic and foreign policy record of the Obama administration during the 2012 Presidential debates. By following such a strategy, Romney was able to put President Obama in a defensive position. Forcing an incumbent politician to defend all of their actions serves as a way to guide voters into thinking that the incumbent is ineffective and that their policies are flawed. Romney also used a strategy of emphasizing an optimistic view for the future of the United States. For example, in both the 2008 and 2012 campaigns Romney promoted the belief that his policies will serve as a way to strengthen the United States and allow it to meet the challenges of the coming years head-on and with success. Utilizing such a strategy is important during a political campaign because it allows a challenger to convince voters that things are not perfect under an incumbent leader and that change is necessary for things to improve.

In conclusion, several different examples of political communication strategy are shown throughout “Mitt.” Some of the specific strategies shown throughout the film include the use of different communication strategies by the Romney campaign and the ways in which Mitt Romney frame his arguments in order to appeal to voters. An analysis of the political communication methods used by Romney in both the 2008 and 2012 campaigns allows political scientists to understand the particular strengths and weaknesses of his campaigns. Additionally, an understanding of political communication strategies serves as a way to increase voter perception of the different ways in which candidates communicate their messages.

the author

Matt is a graduate of Monmouth University. Matt has been studying and analyzing politics at all levels since the 2004 Presidential Election. He writes about political trends and demographics, the role of the media in politics, comparative politics, political theory, and the domestic and international political economy. Matt is also interested in history, philosophy, comparative religion, and record collecting.

15 Readers Commented

Join discussion
  1. Irene on October 15, 2016

    In the complicated world we live in, it’s good to find simple solutions.

    • Hamish on February 20, 2017

      Hey I am so delighted I found your website, I really found you by accident, while I was looking on Digg for something else, Regardless I am here now and would just like to say kudos for a marvelous post and an all round entertaining blog (I also love the theme/design), I don’t have time to go through it all at the minute but I have book-marked it and also added in your RSS feeds, so when I have time I will be back to read more, Please do keep up the excellent work.

  2. Sebastian on November 26, 2016

    This is one awesome post! Much thanks again. Fantastic.

    • Armand Mohammed on February 20, 2017

      I have read this post and if I may just I want to recommend you few fascinating things or advice. Maybe you could write next articles relating to this article. I wish to read similar articles like it!

  3. Michael on February 1, 2017

    Hey there, You have done an incredible job on this site so far. I will certainly recommend it to all of my friends. I am sure they will benefit from the information on this website.

  4. Philip Willson on February 21, 2017

    This website was… how do I say it? Relevant!! Finally I’ve found something that helped me. Cheers!

  5. Michael Clayton on March 2, 2017

    I loved your blog. Much thanks again. Really Great.

  6. Frances Clark on March 5, 2017

    Thanks for sharing, this is a fantastic blog. Thank you!

  7. Corburt on April 16, 2017

    I am always looking online for tips that can facilitate me. Thanks!

  8. jeremy abrams on May 10, 2017

    I truly enjoyed reading this post!

  9. Steve on May 12, 2017

    Muchos Gracias for your article. Really Cool.

  10. Creighton on July 10, 2017

    Very topical subject matter! Thanks for the information!

  11. Connor on July 19, 2017

    Thanks for the blog article. Much obliged.

  12. Michelangelo on November 8, 2017

    I wanted to thank you for this great article, I definitely loved each and every little bit of it. I have bookmarked your website and always look at the newest stuff you post.